AI · 5 min read
RAG systems in production: what breaks first
Vector search alone isn't enough. Here's the hybrid retrieval + rerank pattern we've had success with on live workloads.
Insights
Notes from the workbench.
Field notes on design, AI, engineering, and the craft of building digital products. New pieces every couple of weeks.
Design · 7 min read
Motion budgets — how much animation is too much?
Our rules of thumb for entrance timings, scroll behaviour, and the difference between an idle loop and visual noise.
Engineering · 8 min read
Shipping a 90+ Lighthouse hero without cutting features
Concrete techniques for keeping first paint fast even with WebGL and heavy motion — measured on real client sites.
Business · 4 min read
Why we keep our team small
The economics of a boutique studio, and how we ship enterprise work with a team that fits in one video call.
AI · 6 min read
Building a copilot without an AI team
A playbook for adding an in-product AI assistant to an existing SaaS product — cost, latency, and evaluation pitfalls.
Design · 3 min read
The trust-badge pill — small element, big lift
Why that little "Trusted by X" chip in the hero can move conversion measurably, and how to make it feel earned.